Examples of Artificial Intelligence Use in Business
Artificial Intelligence – Artificial intelligence (AI) is all around us. You have likely used it on your daily commute, searching the web or checking your latest social media feed.
Whether you’re aware of it or not, AI has a massive effect on your life, as well as your business. Here are some examples of AI that you may already be using daily.
Artificial intelligence in business management
Applications of AI in business management include:
spam filters
smart email categorization
voice to text features
smart personal assistants, such as Siri, Cortana, and Google Now
automated responders and online customer support
process automation
sales and business forecasting
security surveillance
smart devices that adjust according to behavior
automated insights, especially for data-driven industries (eg financial services or e-commerce)
Artificial intelligence in e-commerce
AI in e-commerce can be evident in:
smart searches and relevance features
personalization as a service
product recommendations and purchase predictions
fraud detection and prevention for online transactions
dynamic price optimization
Artificial intelligence in marketing
Examples of AI in marketing include:
recommendations and content curation
personalization of news feeds
pattern and image recognition
language recognition – to digest unstructured data from customers and sales prospects
ad targeting and optimized, real-time bidding
customer segmentation
social semantics and sentiment analysis
automated web design
predictive customer service
These are only some of the examples of AI uses in business. With the pace of development increasing, there will likely be much more to come in the near future.